Legendary Sellers Teaching In Your Trenches To Guarantee a 2X Increase In Seller Productivity

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }

Let's Get Real About Enablement: It Does Not Work

Your Sellers want to be trained by other Sellers, not by someone who has never sold before! Incredibly, most 3rd party enablement providers are staffed by professionals who have never sold before! Our team is comprised of legendary salespeople, the team that first pioneered MEDDIC back in the day at PTC, who went on to prosper at BMC, Splunk, AppDynamics, Sumo Logic, Zscaler and Databricks. Through the skilled application of our craft, we have risen through the ranks to become CROs ourselves with multiple exits. We now consider it an honor to pay it all forward and teach others the same proven playbooks that have created nearly $1 Trillion in market valuation.

As sellers ourselves, we know intuitively what all the studies show about enablement: Enablement, on its own, has almost zero adoption and will not move the needle on the KPIs you care about! The only way to ensure adoption of any new skill is to teach it repetitively, over time, in the trenches….right in front of the customer! This is not listening to Gong calls. This is actually going on the calls themselves and affecting outcomes as we teach! Because we are the ONLY enablement services firm that is comprised of proven sellers, we are the ONLY enablement services firm that is capable of teaching in the trenches.

Start the conversation

WHAT WE DO?

Improving Seller Productivity 200%

Team discussing ideas around a meeting table in professional setting.

Two colleagues collaborating and smiling while working on a laptop together.

Guaranteed Contracts

Legendary Sellers

Teaching in Your Trenches

Partners in transition

Meet the
‍Partners

David Boyle

Founding Partner

Over his 30 year career in IT Enterprise Sales, David represented some of the most respected MEDDIC Playbook shops in the world during their rapid growth, including PTC, the birthplace of MEDDIC, BMC-Bladelogic, Sumo Logic, and Zscaler. David was fortunate to be at PTC for 7 Years, where his boss, Dick Dunkel authored MEDDIC in 1996 and David was part of the original team that first rolled out MEDDIC to the world!

As a Seller, David has closed over $100M in new logo sales, with notable >$1M transactions at Goldman Sachs, Morgan Stanley, JPMC, as well as >$1M transactions in EMEA, at Tlmberjack, ABB, BMW and many more. Over his career, David has been world #1 on four different occasions.
‍
As a Leader, David built teams across the USA as well as Scandinavia and the UK, hiring over 100 ICs with >90% hitting quota in their first year and promoting >20 of them into leadership roles. David eventually became a CRO at two early stage growth companies, both resulting in acquisitions.

Dan Privett

Founding Partner

Dan has over 30 years in IT Enterprise Sales, representing some of the most respected MEDDIC Playbook Organizations in the world during their rapid growth, including PTC, the birthplace of MEDDIC, eDocs, Splunk, Databricks, and Dataiku. Dan was fortunate to be at PTC for 6 Years, where he and his boss, Anne Gary, co-authored PTC’s first Sales Leadership Training!

As a Strategic Seller, Dan has helped close 7-Figure size deals with many of the Global 1,000 companies like Sony, Toyota, CapGroup, Disney, ATT, etc.. Dan has achieved #1 Sales Rep in the world several times in his career.

As a Leader, Dan has hired over 100’s IC’s, promoted over 30 of them into Leadership roles, and a track record of very little turnover. Dan has an extensive Sales career from building teams of 50+ sellers to overachieving on $100M quotas. Dan’s sales team at Splunk achieved the #1 Region in the World in 2017.

Peter Tyrrell

Partner

During Peter’s 30 year career, he has represented and led some of the most respected sales organizations in the world, starting out as one of the first Sales Leaders at Parametric Technology Corporation. At PTC, Peter helped define the MEDDIC sales playbook (and culture) as well as architecting the famed PTC Bootcamp program as he helped lead PTC from $3M to $1B in Revenue.
‍
Since PTC, Peter has been a CRO for both VC and PE backed companies, focusing on driving a sales-led growth model, resulting in 6 equity exits, including companies ArrowPoint, Digital Guardian, SmartBear and LiveAction.
‍
One of Peter’s proudest achievements has been that since PTC, 18 different ICs and Managers that Peter hired and mentored went on to become CRO’s themselves alike!

Sam O'Dea

Partner

Over the past decade, Sam has built a reputation as one of the most trusted GTM recruiters across North America and EMEA, delivering 350+ placements into high-growth, sales-led organisations. His work has been deeply rooted in the MEDDIC ecosystem, partnering closely with proven playbook leaders from some of the most successful companies of the past decade, including Snowflake, Datadog, AppDynamics and MongoDB.
‍
Sam founded Aphex Recruitment in 2019, scaling the business from zero to over $5M in revenue within five years. Throughout that journey, he has supported scaling companies in building repeatable, high-performance sales organisations by introducing rigorously qualified, enterprise-grade sales talent.
‍
Known for his deep understanding of what “playbook excellence” actually looks like in practice, Sam specializes in qualifying and delivering MEDDIC-trained executives who can execute within structured, metrics-driven environments. His focus is simple: only introduce leaders and individual contributors capable of driving predictable revenue and long-term value creation.

Steve Ammann

Partner

Over his 30 year career in IT Enterprise Sales, Steve represented some of the most respected sales organizations in the world, including PTC, the birthplace of MEDDIC. Steve was fortunate to be at PTC for 8 years during its formative, high growth period, succeeding in multiple roles: Enterprise IC, Major Accounts IC, and Senior Channel Leadership, where he was instrumental in scaling the channel to support PTC's growth past $1B in revenue.

Since PTC, Steve has held multiple senior sales positions at various startups, including Nexprise, HRS and Zero Wait-State, where he rose to Vice President of Sales. For the past 15 years, Steve has been the Managing Director of the Sales MEDDIC Group (SMG), the world's leading MEDDIC sales consultancy, where he has helped improve the sales performance of some of the most respected playbook organizations in the world.

During his leadership tenure at SMG, Steve personally managed hundreds of custom engagements, working directly with CRO's across global sales organizations. He delivered thousands of training sessions, often right in the trenches with playbook powerhouses such as Okta, Databricks, Splunk and Proofpoint, ultimately supporting the creation of nearly $500 Billion in market capitalization.

Greg Dennison

Partner

During his 20+ years of sales experience across top-tier organizations, such as PTC (birthplace of MEDDIC), Splunk, and Grafana, Greg has enjoyed tremendous success, both as a Seller and as a Leader.

Greg has held every major sales role — Enterprise Seller, Majors AE, 1st Line Leader, 2nd Line Leader, as well as being a 6-time CRO.

Greg’s specialty is early-stage growth, building GTM orgs, creating the sales motion, and scaling teams to deliver strong results for customers, investors, and sellers alike!

Jim O'Donnell

Advisory Partner

Jim is currently VP of WW Sales Engineering at Chainguard. In his Advisory Partner role, Jim helps ensure that we continue to provide the best offerings in the world, including “Demo Excellence,” “PoV Excellence,” and “CS Excellence.”

During his 25 + year career in Sales Engineering and Customer Success across best in class orgs, including HP, BMC, AppDynamics and Lacework. Jim has focused on the creation of new GTM motions that are focused on delivering positive, quantifiable business outcomes to drive both new logo and NRR sales.

Cam Bradley,

Advisory Partner

Cam is currently the Director of WW Business Development and Sales Operations at Adeptia. In his Advisory Partner role, Cam helps ensure that we continue to provide the best offerings in the world, including "Prospecting Excellence," "AI Fundamentals," "Qualify The Forecast."

During his 15 year career, Cam has held numerous sales roles, including BDR, BDR Leader, IC, Sales Leader and Head of Sales Operations, providing him with a strong understanding of the fundamentals to effectively scaling sales orgs and driving seller productivity, with a significant success with pipeline generation.

Gary Harris

Advisory Partner

Gary is currently the RVP for Doppel. In his Advisory Partner role, Gary helps ensure that we continue to provide the best offerings in the world, including "Hiring A-Players," Sales Process Definition," and "Value Messaging."

During his 25 year career, Gary has had success in every role possible from IC to 1st Line Leader, 2nd Line Leader to early stage CRO. Gary has focused on early stage GTM definition, as well as scaling sales organizations at powerhouses Splunk, Databricks.

Andy Grosso

Advisory Partner

Andy is currently the Founder & Managing Director of Fortra Search, a leader in Executive Search for the past 20 years.

Prior to founding Fortra, Andy held senior sales leadership positions at various startups - working in Silicon Valley - such as Kana, Indeca & Proofpoint.

Prior to these successful runs, Andy was a perennial “top 5 Seller” for Parametric Technology, working out of the legendary PTC Silicon Valley office, optimizing the MEDDPIC approach to selling to the C-Suite/EB level.

Mike Fitzpatrick

Advisory Partner

Mike is currently an independent sales performance consultant involved in several endeavors across multiple verticals.

Since the mid-1990s, "Fitz" has been embedded in Silicon Valley's tech ecosystems, leading the Bay Area sales team for Parametric Technology Corporation (PTC), followed by other successful leadership roles at Veritas, Salesforce, and BEA Systems during their pivotal growth phases.

Fitz has personally closed nearly $70M in new logo revenue, while as a leader he has hired 75 ICs with 85% of them making quota in their first year!

Testimonials

Our clients’ success is our best testament

Get in touch

Hear how RevCentric Partner’s methodology of teaching in the trenches helped this sales organization increase the # of qualified opportunities (stage 2) by 400% in just 6 weeks.

Alex Napier

Yugabyte, VP of Sales

Learn how this organization leveraged RevCentric Partners command of the entire playbook from value based messaging (and how to use it in sales calls) to sales process optimization, to effective forecasting to outbound prospecting (at scale) to truly transform the organization to drive performance!

Peter Braverman

Tax.com, VP of Sales

The CRO of One Inc., explains how they needed to up their game with a common framework across their sellers to optimize deal inspection, improve forecasting accuracy and drive better outcomes for their customers.

Kevin Ostrander

One Inc., Chief Revenue Officer

Learn from the Founder and CEO of AirMDR how RevCentric Partners increases sales productivity through effective value-based messaging

Kumar Saurabh

airMDR Co-Founder/CEO

Learn how RevCentric has been "incredible" in ensuring cross functional alignment for better sales execution in support of improved top of funnel production.

Desanka Aleksov

VP GTM Strategy, Incode

The Chief Customer Officer of L2L explains how RCP helped them optimize their sales process to improve conversion rates and deal progression with a tailored approach and live coaching to ensure adoption

Mark Hungerford

Chief Customer Officer
L2L

Dan has a reputation for routinely hiring the best talent in the world and he passes along these proven methodologies for identifying, qualifying, and hiring talent in his Leadership series re: Recruiting Excellence.

Alexis Ross

Vice President, SentinelOne

David Boyle had a very big impact in helping us drive consistency in our messaging and sales plays.

Karthik Ranganathan

Founder & CEO, Yubabyte

Dan Privett is a world-class Playbook Sales Leader, and his leadership series offers immense value to any CRO looking to improve 1st Line Leader performance.

Dean Germeyer

Chief Customer Officer, MeridianLink

David has a unique ability to simplify complex subjects, including qualification methodology, messaging, recruiting, and the core understanding of how to run your business, which has enabled me to be a better sales leader.

Taylor Palmer

VP Americas, Cyera

Dave is one of the most talented salespeople and leaders that I know. I have learned more from Dave than any other single person in my career.

Michael Facchinei

VP North America, Chainguard

David made a profound impact on Sales Enablement at Zscaler by delivering impactful training to all of our sellers. His ability to simplify complex material is second to none.

Mitch Sanders

Director, Enablement, Zscaler

David played a significant role in the creation of the MEDDIC enablement at PTC. It’s pretty cool to think of how many people David’s enablement content impacted and how that has proliferated across so many sales orgs around the world over the past many years.

Dick Dunkel

Dir. Enablement, PTC (author of MEDDIC)

David Boyle is one of the best Playbook Sellers in the world, and his proven approach to Sales Enablement provides important insights and unlocks real value for sales professionals.

Carlos Delatorre

Chief Revenue Officer, Harness

Peter is exceptional at crafting sales messages that truly resonate with the intended audience. He is meticulous in training the entire team to be well-versed in delivering that message. I still practice daily what he taught me.

Erik Driehuis

CEO SUE